Austin Yoga Tree
Privacy Policy
Last Updated: December 4, 2025
OM Collective LLC dba Austin Yoga Tree (“Austin Yoga Tree,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website, sign up for sessions or events, participate in our text messaging Programs, or otherwise interact with us (collectively, the “Services”).
By using our Services, you agree to the collection and use of information as described in this Policy. If you do not agree, please do not use the Services.
These policies are governed by our Terms & Conditions, including arbitration provisions described therein. Any disputes relating to personal data are subject to those Terms, including binding arbitration in Austin, Texas.
1. Information We Collect
We may collect the following categories of information:
1.1 Information You Provide Directly
Contact details (name, email address, phone number, mailing address)
Account, booking, or membership details
Payment-related information (processed by our payment providers)
Coaching or program preferences and interests
Messages you send us via email, forms, or SMS
Feedback, survey responses, or testimonials
1.2 Information Collected Automatically
When you use our website, we and our service providers may automatically collect:
Device and browser information
IP address
Pages you visit and links you click
Date/time stamps and referring URLs
General location information (based on IP)
This information may be collected via cookies, pixels, log files, and similar technologies, including third-party tools such as Google Analytics, Meta Pixel, and other tracking services used to analyze traffic, improve functionality, and measure marketing performance.
1.3 Information from Third Parties
We may receive information about you from:
Scheduling and payment platforms
CRM and marketing tools
SMS and email service providers
Our automation partners (including The Marengo AI Agency)
Social media platforms (if you interact with our pages or ads)
2. How We Use Your Information
We use the information we collect for purposes including:
Providing, operating, and improving our sessions, Programs, and Services
Managing bookings, memberships, and accounts
Sending confirmations, reminders, and important notices
Communicating with you about sessions, events, promotions, and updates
Operating our Text Programs and other marketing campaigns
Personalizing your experience and content we show you
Analyzing performance and usage of our website and Programs
Detecting, preventing, and responding to fraud, security, or technical issues
Complying with legal obligations and enforcing our Terms
We rely on your consent, the performance of a contract, legitimate interests, and/or legal obligations as the legal basis for processing your personal data.
3. SMS/Text Messaging & Privacy
If you enroll in our Text Programs, we collect and maintain:
Your mobile number
Your opt-in and consent status
Message content and related metadata (time, date, response)
We use this information to send the messages you’ve consented to receive, maintain your preferences, and comply with applicable laws and carrier requirements.
We do not sell your text messaging opt-in data, consent records, mobile number, or related personal information. We share such data only with service providers and carriers as needed to operate the Programs, or as required by law.
You can opt out of marketing text messages at any time by replying STOP, and you can request help by replying HELP or contacting us as described below.
4. How We Share Your Information
We may share your information in the following situations:
4.1 Service Providers
We share information with vendors who perform services on our behalf, including:
Website hosting and analytics
Scheduling and booking platforms
Payment processors
SMS and email service providers
CRM and marketing automation partners (including The Marengo AI Agency)
These providers may only use your information as necessary to provide services to us.
4.2 Legal and Safety
We may disclose information if we believe it is necessary to:
Comply with applicable laws, regulations, or legal processes
Respond to lawful requests by public authorities
Enforce our agreements and policies
Protect our rights, property, or safety, or that of our clients, staff, or the public
4.3 Business Transfers
If we enter into a merger, acquisition, reorganization, or sale of all or part of our assets, your information may be transferred as part of that transaction, subject to continued protection consistent with this Policy.
4.4 With Your Consent
We may share your information for other purposes with your express consent.
5. Cookies and Similar Technologies
We and our service providers use cookies, pixels, and similar technologies to:
Operate and secure the website
Remember your preferences
Analyze site traffic and performance
Measure marketing effectiveness
These technologies include third-party tools such as Google Analytics and Meta Pixel. You may adjust your browser settings to refuse or delete cookies, but some website features may not function properly without them.
6. Data Retention
We retain your information as long as reasonably necessary to:
Provide the Services
Fulfill the purposes outlined in this Policy
Comply with legal, accounting, or reporting obligations
Resolve disputes and enforce our rights
When information is no longer needed, we delete or de-identify it in accordance with applicable law.
7. Data Security
We implement administrative, technical, and physical safeguards to protect personal information. However, no system is 100% secure. You are responsible for keeping your passwords or access credentials confidential.
8. Your Choices & Rights
Depending on your location, you may have rights regarding your personal information, including:
Accessing and obtaining a copy of information we hold about you
Correcting inaccurate information
Requesting deletion of certain information, subject to legal exceptions
Opting out of marketing emails (via the unsubscribe link)
Opting out of marketing text messages (by replying STOP)
Restricting or objecting to certain processing where allowed by law
To exercise your rights, contact us using the information below. We may verify your identity before fulfilling requests.
For residents of certain U.S. states, additional rights may apply. We will honor those rights as required by law.
9. Children’s Privacy
Our Services are not intended for children under 13, and we do not knowingly collect personal information from children under 13. If we learn we have collected information from a child under 13, we will delete it promptly.
Parents or guardians who believe we may have collected information about a child under 13 may contact us as described below.
10. International Users
Our Services are primarily intended for individuals in the United States. By accessing the Services from outside the U.S., you consent to the transfer, storage, and processing of your information in the U.S. or other countries, which may have different data protection laws than your home country.
11. Changes to This Privacy Policy
We may update this Privacy Policy periodically. When we do, we will revise the “Last Updated” date and may provide additional notice as required by law. Continued use of the Services after changes constitutes acceptance of the updated Policy.
12. Contact Us
Austin Yoga Tree

PO Box 170843

Austin, TX 78717

Email: smile@AustinYogaTree.com
